With the rebranding of a supplement line going on internally, we were tasked to create a campaign that built off of the new packaging executions. We translated the shapes and the photographic elements into icons and an illustrated world to tell the story of the benefits of supplements. We felt the illustrations also made the topic of supplements more digestible to consumers and could easily be translated across all the products. We focused on the online presence in these executions, and per a client request, focused on Amazon-specific tactics.